Even after six years of ‘social media’ changing everything about the Internet, about how we use our phones and read the news, even about how we watch TV, this still seems to be worth talking about: You need to Speak for Yourself. Talk about what you do and put it out there.
Having a great online presence that reflects who you are, and reaping the results – high Google rankings, more ease and immediacy in dealing with the outside world, better connections within your organisation and ultimately more fun doing what you do – is not difficult, yet there is hardly anyone who does it well. Even worse, the rise of ‘content marketing’ means there are more and more offers of outsourcing this important process. Why would you do that?