A local business needs to speak to its customers. Social Media is becoming mainstream (especially in my local area), yet businesses are still afraid to jump in. Apart from the time commitment (I get to hear ‘I don’t have time to tweet’ quite a lot) there are many fears involved.
This is understandable, but it means many small businesses miss out on the most cost-effective way of engaging with many of their local customers.
It’s free to register on all of the platforms you need to be at. It’s even free to start a blog. The blog is at the heart of everything you do, where you pull all the content you create together, where you centre your efforts. If you just get this right, it will do many of the things you’d normally pay for, like draw search engine traffic towards itself.
What do you talk about, how do you start? There is the fear again.
There are many locals who are already doing this really well. We’d like to unveil a project based in the library which will allow business owners to meet with some of them, take the fear out of getting started, and share the vital knowledge of what works best in our specific location.