My work: helping people get better at being online, through coaching and workshops.
I haven’t done much of that in the last three years. While the need to help staff develop these skills is now undeniable in every organisation, the business case behind it tends to be too marketing-focused.
In my training I need to start the learning process by looking deeper. It’s only when we approach being online with our full humanity that we can build real, not fake, relationships. What we end up doing with those relationships, is then up to what we do for work, but our humanity always needs to come first.
I was not in a position to go out and develop my own teaching business based on this philosophy, but neither did I want to work to someone else’s targets for social media training. An online identity shouldn’t come with key performance indicators. Only engaging with others to drive up arbitrary measurements set by someone without experience is not going to result in any value at all.
How to sell such a different approach is the next question. I was hoping for a second wave of decisions on using social media in organisations, made with less fear by more informed people, but I’ve grown impatient. Decision-makers valuing substance and long-term relationships over nice-looking short-term gain? Are we there yet?
I wrote an ebook about what I think we can do as individuals to get good at being online, in order to slowly push our organisations in the right direction. And of course to benefit from our online voice in all the usual ways. If the decision makers don’t get it, that doesn’t need to stop us from doing the right thing: Being a human first. Everything else later.
Do tell me what you think.
(enter your email on the right, mailing list members might get a free copy when it’s ready)