High-level affair organised by Enviacon International, with the German Federal Ministry for Economic Affairs and Industry as client, partnering with the German-British Chamber of Commerce, the German Embassy, and German Trade and Invest. If you can’t see the link to the detailed programme in the corner of the website: Here it is.
I’m not a member of the security industry but I went along as an ‘interested party’ – I’m German, and I’m in the London tech scene.
I had been to a similar conference the year before – that time run by GTAI with Enviacon as organising partner. It had a different theme – incentives to build your physical German presence in Eastern Germany – but the amount of social media presence was about the same (the organiser has a twitter account, but no hashtag or other activity around the conference.) I tried to influence something then, and afterwards had a few meetings where I proposed some training, but it didn’t come to anything. So this time, while I tried to get the organisers to establish a hashtag (and failed again), I took the initiative and established my own.
I live-tweeted the event and had lots of conversation on the day. Twitter isn’t taken very seriously by any part of German industry at the moment, but I don’t think it can be ignored when trying to connect to businesses in the UK (and getting people to an event.) My tweets focused on some of the content of the talks, but mostly on how connected the various organisations presenting were on social media. There was a clear difference between the two cultures: The Brits were all there. Some with accounts both for their organisations and themselves. All run differently, most by marketing teams, none actually responded to my mentions or engaged in any way (which I would think would be a basic thing to do when your person who pays you to run their social media account is presenting at a conference) but still. Some kind of presence. The Germans weren’t.
Germans, including the speaker on ‘Marketing into the UK’, just didn’t think Twitter was in any way something they should take seriously in any way. The general opinion was ‘it’ll be gone in a few years, because they don’t have a business model, so let’s just ignore it.’
Still, even with tweets from just me and a few others, the final hashtag analysis wasn’t bad.
We achieved a reach amount of 10195.
Analytics from https://www.hashtracking.com/.
I’ve written about events and social media before. To me, they are the most obvious opportunity for creating lasting connections. Here’s a chance to get an immediate return out of a social media presence. For #gerinfosec, we are all waiting for the organiser to send out the presentations, while a connected conference would already have people posting theirs, others writing blog posts about them, people working together. (I am waiting especially for the Dräger presentation. I want to connect the speaker to some of the #ukblc15 crowd. Crisis management and training could be interesting there. While Dr Peter Schmiedtchen, the speaker from Dräger, a long-time firefighter, involved in many international crises and rescue operations, could absolutely have benefited from some of the innovation going on at Bluelightcamp.)
I love to connect people, help them work together. But people have to be plugged in, have a minimal presence, to be able to be connected.