Anke Holst Blog

A lesson in indiscriminate change 4

A lesson in indiscriminate change

I felt incredibly uneasy at #responsiveorg, an unconference for changemakers and those who identify thus. It took me a while to organise my thoughts into something I can share. A ‘changemaker’ goes into an...

You’re a person. You’re analogue. Your online presence should be too. 0

You’re a person. You’re analogue. Your online presence should be too.

There is a very simple fallacy in a ‘doing social in order to…’ approach. Anything you do in life with a binary goal – yes/no – can only go two ways. You either succeed...

Trust and credibility online 1

Trust and credibility online

I’ve always been online as myself. Part of that is not being clever enough to live a well-constructed lie, part of that is having quite a lot of trust in other people being able...

Who speaks for you right now? 5 Questions to ask 0

Who speaks for you right now? 5 Questions to ask

Chances are, someone is already speaking for you. No matter if you have influence over this, you should ask questions. Digital agencies are a dime a dozen. They are either run by old school...

Speak for Yourself: How to not let the bad stuff get you down 0

Speak for Yourself: How to not let the bad stuff get you down

Starting out can be scary, and that fear is totally justified. The Internet in general, and social media in particular, is full of bad stuff that you’ll come in contact with, and that you...

Having an online life: Isn’t that something young people do? 0

Having an online life: Isn’t that something young people do?

No it isn’t. I don’t believe that having a great online life is a generational thing at all. I remember gasping when I heard the phrase ‘Social Media? Oh, we’re letting the intern handle...

Speak for Yourself: Playground instead of echo chamber 1

Speak for Yourself: Playground instead of echo chamber

A creative way of having your first audience Getting good at anything means doing it. Doing anything a lot is a chore – unless it’s fun. Talking out loud in an empty room is...

Creating your own content – VITAL (and a tiny bit subversive) 1

Creating your own content – VITAL (and a tiny bit subversive)

What do you say, now that you have a space to say things? Creating your own content is vital. Vital as in important, but also V.I.T.A.L. as a great shorthand to remind you that...

Speak for Yourself: Be found 1

Speak for Yourself: Be found

Search rankings The first time I actively argued the need to Speak for Yourself was three years ago, on a panel discussion pitting Digital Marketing, PR, SEO, a social technologist and me against each...