Original at guardian.co.uk
Four years ago, Hornsey library became the centre of my working life after I moved to London. I had worked there for a few months when I met the assistant director Diana Edmonds, and we had a chat about social media.
At the time I had been involved in a few [...]
If you’ve followed me online, you might know that I’m the mum of a 13 year old boy with Asperger’s syndrome who’s had a bit of a traumatic time lately (see previous post).
I’m going to do what the wonderful Lloyd Davis, who is a good friend, has been doing and ask my [...]
Social media. Spending most of your time trying to find people even mildly interested in what you’re doing, and helping them feel involved (all the talk about voice and content? Just bringing it back to *being a person*.) If you haven’t realised that you need the mindset of a community builder, you’re not trying [...]
It’s Social Media Week London, and I’m booked on a panel discussion on Monday, pitting me as ‘the Social Media Purist’ against specialists from PR, SEO, Social Technology and Digital Marketing backgrounds.
All my projects have revolved around providing social media advice and training with the objective of empowering the client to [...]
Why not do this: Next time you see a company obviously gaming numbers, send them this mail (or something like this – feel free to comment)
Hello,
I’d like you to know that the person you hired to do your twitter account is not doing your brand any favours.
Your current strategy will result [...]
A local business needs to speak to its customers. Social Media is becoming mainstream (especially in my local area), yet businesses are still afraid to jump in. Apart from the time commitment (I get to hear ‘I don’t have time to tweet’ quite a lot) there are many fears involved.
This is understandable, but it [...]
Found through lovely Rachel Beer:
And ZDNET on our expertise being in even more demand next year:
6. Business transformation becomes the big story
The tech industry is obsessed with its pursuit of the new, new thing. In 2011 the new, new thing is not a technology at [...]
Right at the beginning of this post, I should state that:
I do think hiring a digital agency to help with social media is worthwhile.
I do also think that in many organisations, decision-makers feel that they have no idea about social media, so are going into the process of deciding a strategy rather unprepared. [...]
The obvious measure of success on twitter is undeniably the number of followers.
Earlier this year, while working on the @haringeylibrary project, I ran a very quick experiment to demonstrate how futile this measure is, because it’s so easily gamed, or manipulated. A side benefit was, once you’ve done this, it’s very easy [...]
