Who Decides Who Should Own Social Media, And What Do They Know?

It’s Social Media Week London, and I’m booked on a panel discussion on Monday, pitting me as ‘the Social Media Purist’ against specialists from PR, SEO, Social Technology and Digital Marketing backgrounds. All my projects have revolved around providing social media advice and training with Continue Reading

@Fakeanke – how to gain 1400 (completely meaningless) twitter followers in 24 hours

The obvious measure of success on twitter is undeniably the number of followers. Earlier this year, while working on the @haringeylibrary project, I ran a very quick experiment to demonstrate how futile this measure is, because it’s so easily gamed, or manipulated. A side benefit Continue Reading