Why not do this: Next time you see a company obviously gaming numbers, send them this mail (or something like this – feel free to comment)
Hello,
I’d like you to know that the person you hired to do your twitter account is not doing your brand any favours.
Your current strategy will result [...]
A local business needs to speak to its customers. Social Media is becoming mainstream (especially in my local area), yet businesses are still afraid to jump in. Apart from the time commitment (I get to hear ‘I don’t have time to tweet’ quite a lot) there are many fears involved.
This is understandable, but it [...]
Found through lovely Rachel Beer:
And ZDNET on our expertise being in even more demand next year:
6. Business transformation becomes the big story
The tech industry is obsessed with its pursuit of the new, new thing. In 2011 the new, new thing is not a technology at [...]
Right at the beginning of this post, I should state that:
I do think hiring a digital agency to help with social media is worthwhile.
I do also think that in many organisations, decision-makers feel that they have no idea about social media, so are going into the process of deciding a strategy rather unprepared. [...]
The obvious measure of success on twitter is undeniably the number of followers.
Earlier this year, while working on the @haringeylibrary project, I ran a very quick experiment to demonstrate how futile this measure is, because it’s so easily gamed, or manipulated. A side benefit was, once you’ve done this, it’s very easy [...]
I joined a session on Elluminate tonight. The amazing Dr Sue Black, whose involvement has turned things around for Bletchley Park, was talking about girls in computing studies, with Drew (Digitalmaverick) and assorted ICT and other teachers there.
It’s a frustrating subject with ICT being left out of the curriculum in my son’s school this [...]
This is a part of a mail to my friend. The organisation is 1. made up of technical people and 2. they were considering SharePoint and the mail is a way for me to try and explain my first reaction of Noooooooo… Please feel free to correct/comment/criticise/add things…
Is it mostly a project management/motivational [...]
Earlier this week I spoke to Lizzie who runs the communications for the Shine 2010 unconference.
We spoke about a lot of things connected to the event. I took part last year and didn’t feel a huge amount of community engagement. It’s funny to think that I feel more positive community cohesion in the [...]
So last year I went around and told people at the World Travel Market to look to their own local communities before trying to build a social media campaign. This year I’ve actually applied to speak about it (yes, in front of people and all that!)
This is the synopsis I just submitted: (I’ve never [...]
