Partially inspired by this thread Fine call for us to reclaim the social web we need from @elsua https://t.co/iQMp3P6KIn Any Howtos? — David Wilcox (@davidwilcox) August 17, 2016 Every time I talk about what I do, there is a greater need to specify, define, clarify. Every year more marketing budget gets heaved onto social media, …
Continue reading Building Circles of TrustSocial Media
Tl;dr: Social Media. Everyone does it, which is a good thing – but everyone offers to do it for you too. How do you know what a complete online presence should be? Gauge outputs and returns with a fun balloon metaphor. I can see the outsourcing trend still growing both globally and in the small …
Continue reading Half a Balloon just doesn’t fly
Jan Böhmermann made international headlines when he taunted the president of Turkey with a ‘poem’ on his show last month, which forced Angela Merkel to react, which caused more international attention. I don’t watch German TV so I missed out on about 35 of his shows, but I became aware of Jan during his last …
Continue reading What Social Media can do when it’s not Marketing: For Example Jan BöhmermannHow to stay sane online from Anke Holst 1. How to stay sane online 2. Yet, learning to communicate online comes with varied, often opposed whys, whats, hows and wheres. 3. Confusion and other negative feelings and reactions are logical and understandable. The first half of this talk is about all the reasons you are …
Continue reading How to stay sane onlineThere is a very simple fallacy in a ‘doing social in order to…’ approach. Anything you do in life with a binary goal – yes/no – can only go two ways. You either succeed or you fail. Going into a room with the goal to sell, you will either do that or not. What a …
Continue reading You’re a person. You’re analogue. Your online presence should be too.Starting out can be scary, and that fear is totally justified. The Internet in general, and social media in particular, is full of bad stuff that you’ll come in contact with, and that you will have to learn to keep your distance from – either to keep physically safe, to keep your possessions safe, or …
Continue reading Speak for Yourself: How to not let the bad stuff get you downA creative way of having your first audience Getting good at anything means doing it. Doing anything a lot is a chore – unless it’s fun. Talking out loud in an empty room is not fun, but talking to another person is just fine, isn’t it? That’s how my thinking around teaching online literacy started, …
Continue reading Speak for Yourself: Playground instead of echo chamberIn a meeting yesterday I listened to a SEO expert talk about his craft, and it occurred to me that I should have made more out of being right about social/SEO all those years ago at Social Media Week 2010. The wonderful Claire Thompson of WavesPR organised a panel debate ‘Who Owns the Social Space‘, pitting …
Continue reading The next horrible thing – you’ll all know what I’m talking about and be shocked how you didn’t see it happeningJ just walked me through what Youtube is like since their housecleaning a few months ago. For that he had to log out of his account so his subscriptions wouldn’t show. He then showed me how the various channels only showed popular videos, even if that meant that they were ancient. Even the popular video …
Continue reading Youtube Site Changes mean more Celebs and fewer new CreatorsI’m a child of the 80s, and Nik Kershaw has been one of the musicians I’ve followed through the years. Nik’s new record is out and I’m watching the marketing campaign around it. As much as I love Nik, the whole thing leaves me stone cold, so clearly I need to write a post about …
Continue reading Social Media Campaigns. I’m already bored.