Social media. Spending most of your time trying to find people even mildly interested in what you’re doing, and helping them feel involved (all the talk about voice and content? Just bringing it back to *being a person*.) If you haven’t realised that you need the mindset of a community builder, you’re not trying [...]
Sharing Social Media skills, either in open mornings, through consulting, coaching or structured courses, was one of the main intentions when setting up the Unlibrary.
Tomorrow will be the start of a pilot 6 session Social Media course over 7 weeks, where face-to-face sessions are limited to an hour per week, and learning happens [...]
Found through lovely Rachel Beer:
And ZDNET on our expertise being in even more demand next year:
6. Business transformation becomes the big story
The tech industry is obsessed with its pursuit of the new, new thing. In 2011 the new, new thing is not a technology at [...]
Right at the beginning of this post, I should state that:
I do think hiring a digital agency to help with social media is worthwhile.
I do also think that in many organisations, decision-makers feel that they have no idea about social media, so are going into the process of deciding a strategy rather unprepared. [...]
The obvious measure of success on twitter is undeniably the number of followers.
Earlier this year, while working on the @haringeylibrary project, I ran a very quick experiment to demonstrate how futile this measure is, because it’s so easily gamed, or manipulated. A side benefit was, once you’ve done this, it’s very easy [...]
This is a part of a mail to my friend. The organisation is 1. made up of technical people and 2. they were considering SharePoint and the mail is a way for me to try and explain my first reaction of Noooooooo… Please feel free to correct/comment/criticise/add things…
Is it mostly a project management/motivational [...]
My take on Technology for Marketing and Advertising.
Very often while walking through the aisles, you could see Social Media on the list of services offered by the exhibitors. I was interested in how this goes together with the fact that the #tfma twitterstream wasn’t exactly going crazy. The only audioboo posted at the [...]
Social Media
Everyone around us creates content all time. Smartphones take pictures and record video, and we all join in conversations online by leaving comments on news websites, blogs and online shops.
What’s happening in Social Media right now is that methods are being developed for making these conversations discoverable to the people they are [...]
