Starting out can be scary, and that fear is totally justified. The Internet in general, and social media in particular, is full of bad stuff that you’ll come in contact with, and that you will have to learn to keep your distance from – either
No it isn’t. I don’t believe that having a great online life is a generational thing at all. I remember gasping when I heard the phrase ‘Social Media? Oh, we’re letting the intern handle it’ for the first time when asking the head of an
A creative way of having your first audience Getting good at anything means doing it. Doing anything a lot is a chore – unless it’s fun. Talking out loud in an empty room is not fun, but talking to another person is just fine, isn’t
What do you say, now that you have a space to say things? Creating your own content is vital. Vital as in important, but also V.I.T.A.L. as a great shorthand to remind you that writing is not all there is: Video, Images, Text, Audio, Links.
Search rankings The first time I actively argued the need to Speak for Yourself was three years ago, on a panel discussion pitting Digital Marketing, PR, SEO, a social technologist and me against each other. Back then, SEO was still a viable alternative. It was
Speaking for Yourself doesn’t end with a bit of Twitter training. If you’re any part of any organisation you will have come in some kind of contact with your organisation’s decisions regarding social media. The Comms department handles it, or you’re working for DEFRA, had
It’s Social Media Week London, and I’m booked on a panel discussion on Monday, pitting me as ‘the Social Media Purist’ against specialists from PR, SEO, Social Technology and Digital Marketing backgrounds. All my projects have revolved around providing social media advice and training with