Why not do this: Next time you see a company obviously gaming numbers, send them this mail (or something like this – feel free to comment)
Hello,
I’d like you to know that the person you hired to do your twitter account is not doing your brand any favours.
Your current strategy will result [...]
Found through lovely Rachel Beer:
And ZDNET on our expertise being in even more demand next year:
6. Business transformation becomes the big story
The tech industry is obsessed with its pursuit of the new, new thing. In 2011 the new, new thing is not a technology at [...]
Right at the beginning of this post, I should state that:
I do think hiring a digital agency to help with social media is worthwhile.
I do also think that in many organisations, decision-makers feel that they have no idea about social media, so are going into the process of deciding a strategy rather unprepared. [...]
The obvious measure of success on twitter is undeniably the number of followers.
Earlier this year, while working on the @haringeylibrary project, I ran a very quick experiment to demonstrate how futile this measure is, because it’s so easily gamed, or manipulated. A side benefit was, once you’ve done this, it’s very easy [...]
Very simple – it is the first truly open platform. It allows the building of both local and global networks. People have built social networks even before the world-wide-web was invented, but you had to join them (or be invited) and keep track of them, and once you were a part of one, you weren’t [...]
DC10plusnetwork great day at #localgovcamp thank you so much to @the_anke and @hadleybeeman – it was huge fun, inspiring, real learning & great networking
about 18 hours ago from TweetDeck
E11ie5 great day at #localgovcamp thank you so much to @the_anke and @hadleybeeman – it was huge fun, inspiring, real learning & great networking
I’m a member of a few real-life communities whose members are spread out all over the world, and who would really benefit from being tightly connected by technology. Throughout the years, I’ve always tried to help, built online forums etc. The very old BBS still exist, but the forums have come and gone as technology [...]
Below is a mail I received today while planning some events. This is the sort of thing that could easily be said in less than 140 characters (and I feel that twitter is teaching us to be less wasteful!) How about saying
Thanks for getting in touch – fully booked that date, are you flexible [...]
Social Media
Everyone around us creates content all time. Smartphones take pictures and record video, and we all join in conversations online by leaving comments on news websites, blogs and online shops.
What’s happening in Social Media right now is that methods are being developed for making these conversations discoverable to the people they are [...]
